• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • GMA3: WYNTK
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2025 ABC News
  • Style

Rihanna debuts Fenty Beauty TikTok House in Los Angeles

2:44
How TikTok users saved an influencer’s life
Han Myung-gu/WireImage via Getty Images
ByJacqueline Laurean Yates
March 10, 2020, 4:50 PM

Rihanna continues to successfully innovate across industries, and the excitement surrounding her first-ever Fenty Beauty TikTok House is at an all-time high.

While celebrating the brand's latest Full Frontal mascara launch, the 32-year-old celeb revealed the Fenty Beauty House, which is dedicated to giving content creators a space to collaborate, express, learn and build community.

Related Articles

(MORE: Rihanna shares her secrets to getting the perfect brow)

"TikTokers living at #FentyBeautyHouse will raid the fully stocked 'Makeup Pantry' to create the #FentyFace, glow with the flow with killer radiance, and peep endless eye and lip essentials, with Fenty Beauty spotlighting their creative excellence along the way," the brand said in a statement.

In a Fenty Beauty TikTok video, Rihanna said: “We are standing in the official first Fenty Beauty TikTok home."

She continued, "I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative, and I can't do it alone. So, to join in with the people who are influencing the world in my community, in my generation, this is like a hub."

Editor’s Picks

Rihanna shares her brow routine in how-to video

  • Dec 12, 2019

Rihanna shares first selfie of the year with zero makeup

  • Jan 07, 2020

Rihanna gives empowering speech at NAACP Image Awards

  • Feb 24, 2020

Some of the initial Fenty Beauty housemates include popular TikTokers such as Emmy Combs, Makayla and Savannah.

The housemates have created introductory videos and have already begun making fun content beauty enthusiasts alike will love.

Keep scrolling to see some of the magic happening in Rihanna's Fenty Beauty TikTok House.

Editor’s Picks

Rihanna shares her brow routine in how-to video

  • Dec 12, 2019

Rihanna shares first selfie of the year with zero makeup

  • Jan 07, 2020

Rihanna gives empowering speech at NAACP Image Awards

  • Feb 24, 2020

Up Next in Style—

Stylish sunglasses for every budget: Popular styles from Quay, Reformation, Ray-Ban and more

May 16, 2025

Capris are back: How to style and where to shop the trend

May 12, 2025

Nicole Kidman, Kelsea Ballerini and more looks from the 2025 ACM Awards

May 9, 2025

Paris Hilton calls her new skin care serum the 'Benjamin Button effect' in a bottle

May 8, 2025

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2025 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2025 ABC News