1:27
- style
- February 6, 2024
Usher's latest SKIMS ad is a total touchdown
The singer and songwriter is fronting the latest SKIMS Mens campaign.
In a video promoting the new SKIMS campaign, Usher spoke about the inspiration behind his new album, saying it's all about romance. \"It deals with love, happiness ... it deals with joy,\" he said. \"It's a love story, but it's romantic.\"
In addition to releasing a new album, the singer is gearing up to be this year's Super Bowl LVIII halftime performer.
He sat down with \"Good Morning America\" previously to discuss his excitement about landing such a monumental gig.
\"It’s been a dream of mine and a bucket list, you know, thing to be able to get it,\" he said at the time.
\"You know, they say -- what is it? Oscar, Tony, Grammy, Emmy, right? You should put [the] Super Bowl there too, right?\" he added with a laugh.
","canonicalUrl":"https://abcnews.com/GMA/Style/ushers-skims-campaign-ad-yeah/story?id=106964069","legacySlug":"/style/story/ushers-skims-campaign-ad-yeah-106964069","noIndexNoFollow":false},"publishTime":"18:38","publishDate":"02-06-2024","updatedTime":"18:41","updatedDate":"02-06-2024","socialImage":{"alt":"Usher is the star of Kim Kardashian's lates SKIMS Mens campaign.","credit":"Courtesy of Donna Trope/SKIMS","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/SKIMSUSHERMAIN_1707240208332_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"2/6/2024 18:38:00 GMT","video":{"live":false,"id":106964069,"headline":"Usher's latest SKIMS ad is a total touchdown","mediaAssetTitle":"GMA USHER SKIMS","description":"The singer and songwriter is fronting the latest SKIMS Mens campaign.","duration":"1:27","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2024/02/240205_gma_digital_Usher_2_update_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["103446776","106368747","103282372"]},"relatedItems":[{"contentType":"story","date":"September 24, 2023","headline":"Usher named Super Bowl LVIII halftime show performer","section":"culture","slug":"/culture/story/usher-named-super-bowl-lviii-halftime-show-performer-103446776","id":103446776,"image":{"alt":"Usher named Super Bowl LVIII halftime show performer","url":"https://s.abcnews.com/images/GMA/usher-sbl-gty-lv-230924_1695582160010_hpMain_4x3t_240.jpg","credit":"Lionel Hahn/Getty Images, FILE","ratio":"1x1"}},{"contentType":"story","date":"January 15, 2024","headline":"Usher talks upcoming 2024 Super Bowl halftime show, preparation and more","section":"culture","slug":"/culture/story/usher-talks-upcoming-2024-super-bowl-halftime-show-106368747","id":106368747,"image":{"alt":"Usher talks upcoming 2024 Super Bowl halftime show, preparation and more","url":"https://s.abcnews.com/images/GMA/usher-file-gty-ml-240115_1705320561536_hpMain_4x3t_240.jpg","credit":"Scott Legato/Getty Images, FILE","ratio":"1x1"}},{"contentType":"story","date":"July 26, 2024","headline":"Shop SKIMS' latest 'Summer Uniform' drop: T-shirts, onesies, dresses and more","section":"shop","slug":"/shop/story/new-skims-dresses-bodysuits-shapewear-103282372","id":103282372,"image":{"alt":"Shop SKIMS' latest 'Summer Uniform' drop: T-shirts, onesies, dresses and more","url":"https://s.abcnews.com/images/GMA/GMA_Main_Skims_NewArrivals_v01_ag_1722015110020_hpMain_4x3t_240.jpg","credit":"ABC News Photo Illustration","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Usher's latest SKIMS ad is a total touchdown","description":"The singer and songwriter is fronting the latest SKIMS Mens campaign.","duration":"1:27","uploadDate":"02-06-2024","publication":"02-06-2024","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2024/02/240205_gma_digital_Usher_2_update_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2024/02/240205_gma_digital_Usher_2_update_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/style/story/ushers-skims-campaign-ad-yeah-106964069"}},"playlist":[{"id":"132569874","contentType":"story","section":"news"},{"id":"132567885","contentType":"story","section":"news"},{"id":"132510121","contentType":"story","section":"news"},{"id":"132473181","contentType":"story","section":"news"},{"id":"132497933","contentType":"story","section":"news"},{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"},{"id":"132200241","contentType":"story","section":"news"},{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"},{"id":"131543053","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:style:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"style","title":"Usher's latest SKIMS ad is a total touchdown","pubTime":"13:38","pubDate":"02-06-2024","modTime":"13:41","modDate":"02-06-2024","taxonomyTags":"none","id":106964069,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Usher's latest SKIMS ad is a total touchdown","mediaAssetTitle":"GMA USHER SKIMS","videoId":106964069,"mediaOnPage":"video","legacySlug":"/style/story/ushers-skims-campaign-ad-yeah-106964069"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/106964069","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/106964069","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};