© 2026 ABC News

Fans who want to join in on Barbie's birthday celebrations can also expect to see Barbie-themed collaborations with nearly 40 brand partners across fashion, food, publishing and accessories.

The toymaker will also introduce an anniversary collection of products that revisit some of the most popular career Barbies, as well as celebratory and fashionistas dolls all influenced by Barbie looks throughout the years.

Mattel will also be entering its third year of partnership with Inspiring Girls International with efforts to support the Barbie Dream Gap Project.

","canonicalUrl":"https://abcnews.com/GMA/Style/barbie-celebrates-65th-anniversary-incredibly-glamorous-doll/story?id=107842382","legacySlug":"/style/story/barbie-celebrates-65th-anniversary-incredibly-glamorous-doll-107842382","noIndexNoFollow":false},"publishTime":"21:13","publishDate":"03-06-2024","updatedTime":"18:11","updatedDate":"03-07-2024","socialImage":{"alt":"To celebrate Barbie's 65th anniversary, Mattel Inc., is launching the \"Incredibly Glamorous\" doll in a nod to the original 1959 version.","credit":"Getty Images/Mattel inc.","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/barbie-1-gty-gmh-240306_1709747440263_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"3/6/2024 21:13:35 GMT","video":{"live":false,"id":107842382,"headline":"Barbie celebrates 65th anniversary with new doll","mediaAssetTitle":"GMA BARBIE","description":"The doll's look is a nod to the 1959 original.","duration":"2:27","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2019/03/190304_gma_digital_barbie_60_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["106174476","101219220","99761979"]},"relatedItems":[{"contentType":"story","date":"January 8, 2024","headline":"Margot Robbie channels 1977 Superstar Barbie at 2024 Golden Globes","section":"culture","slug":"/culture/story/margot-robbie-channels-1977-superstar-barbie-2024-golden-106174476","id":106174476,"image":{"alt":"Margot Robbie channels 1977 Superstar Barbie at 2024 Golden Globes","url":"https://s.abcnews.com/images/Entertainment/margot-robbie-gty-thg-240107_1704673162350_hpMain_4x3t_240.jpg","credit":"Michael Buckner/Getty Images","ratio":"1x1"}},{"contentType":"story","date":"March 8, 2024","headline":"Shop 'Barbie' fashion, beauty and more to celebrate National Barbie Day","section":"shop","slug":"/shop/story/shop-barbie-movie-merch-101219220","id":101219220,"image":{"alt":"Shop 'Barbie' fashion, beauty and more to celebrate National Barbie Day","url":"https://s.abcnews.com/images/GMA/GMA_BarbieUpdate_V01_GV_1709841785396_hpMain_4x3t_240.jpg","credit":"ABC News Photo Illustration, ALDO, Nordstrom, Amazon- MOON, Bloomingdales- Béis","ratio":"1x1"}},{"contentType":"story","date":"March 9, 2026","headline":"Shop Barbie dolls and toys to celebrate the timeless icon","section":"shop","slug":"/shop/story/barbie-dolls-toys-99761979","id":99761979,"image":{"alt":"Shop Barbie dolls and toys to celebrate the timeless icon","url":"https://s.abcnews.com/images/GMA/MainImage_BarbieRoundup_030826_1773071077811_hpMain_4x3t_240.jpg","credit":"Amazon, Walmart, Adobe","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Barbie celebrates 65th anniversary with new doll","description":"The doll's look is a nod to the 1959 original.","duration":"2:27","uploadDate":"03-06-2024","publication":"03-06-2024","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2019/03/190304_gma_digital_barbie_60_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2019/03/190304_gma_digital_barbie_60_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/style/story/barbie-celebrates-65th-anniversary-incredibly-glamorous-doll-107842382"}},"playlist":[{"id":"133282665","contentType":"story","section":"news"},{"id":"133220149","contentType":"story","section":"news"},{"id":"133179167","contentType":"story","section":"news"},{"id":"133144373","contentType":"story","section":"news"},{"id":"133144059","contentType":"story","section":"news"},{"id":"133143081","contentType":"story","section":"news"},{"id":"133075455","contentType":"story","section":"news"},{"id":"133063114","contentType":"story","section":"news"},{"id":"133063086","contentType":"story","section":"news"},{"id":"133015093","contentType":"story","section":"news"},{"id":"132998564","contentType":"story","section":"news"},{"id":"132998072","contentType":"story","section":"news"},{"id":"132977374","contentType":"story","section":"news"},{"id":"132977531","contentType":"story","section":"news"},{"id":"132962364","contentType":"story","section":"news"},{"id":"132958371","contentType":"story","section":"news"},{"id":"132932494","contentType":"story","section":"news"},{"id":"132927870","contentType":"story","section":"news"},{"id":"132911868","contentType":"story","section":"news"},{"id":"132911765","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:style:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"style","title":"Barbie celebrates 65th anniversary with new doll","pubTime":"16:13","pubDate":"03-06-2024","modTime":"13:11","modDate":"03-07-2024","taxonomyTags":"none","id":107842382,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Barbie celebrates 65th anniversary with new doll","mediaAssetTitle":"GMA BARBIE","videoId":107842382,"mediaOnPage":"video","legacySlug":"/style/story/barbie-celebrates-65th-anniversary-incredibly-glamorous-doll-107842382"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/107842382","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/107842382","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};