© 2026 ABC News

While applying one of MAC's lip liners, Stewart also shares how she loves the glide. She also gives the brand's lipstick a sniff and mentioned it smelled like vanilla.

Since posting, the alluring clip has received the attention of more than 50,000 fans with many complimenting Stewart.

\"Martha is in her thirst trap era,\" one person commented. Another chimed in saying, \"May I be this hot always.\"

\"PHOTO:
Courtesy of MAC Cosmetics
PHOTO: Martha Stewart made an epic appearance in MAC's latest "I Only Wear MAC" campaign.
>

In addition to Stewart, MAC Cosmetics also tapped actress and model Julia Fox, football star Odell Beckham Jr., singer Beabadoobee and reality TV star Tiffany Pollard — who all stripped down for the campaign.

The latest \"I Only Wear MAC\" visuals also unveil the brand's Nudes collection that includes a mashup of 20 shades that range from silky mattes to shiny sheers.

\"This isn't your average beauty campaign — it's all about self-expression, embracing individuality, and challenging beauty norms,\" MAC Cosmetics shared with \"GMA\" in a statement. \"Whether it's Odell Beckham Jr. redefining masculinity with sensual confidence, or Martha Stewart proving that age only amplifies sensuality, each moment feels like an internet-breaking statement.\"

You can shop top picks from the latest collection, including the exact shade Stewart wore for the new campaign, just below.

By clicking on these shopping links, visitors will leave ABCNews.com and Goodmorningamerica.com, and these e-commerce sites are operated under different terms and privacy policies. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click here.

","canonicalUrl":"https://abcnews.com/GMA/Style/martha-stewart-mac-cosmetics-campaign/story?id=118219198","legacySlug":"/style/story/martha-stewart-mac-cosmetics-campaign-118219198","noIndexNoFollow":false},"publishTime":"19:34","publishDate":"01-29-2025","updatedTime":"20:08","updatedDate":"01-29-2025","socialImage":{"alt":"Martha Stewart made an epic appearance in MAC's latest \"I Only Wear MAC\" campaign.","credit":"Courtesy of MAC Cosmetics","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/main_1738177413365_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"1/29/2025 19:34:00 GMT","video":{"live":false,"id":118219198,"headline":"Martha Stewart sizzles in new MAC Cosmetics ad","mediaAssetTitle":"MARTHA STEWART IN NEW MAC AD (GMA)","description":"Stewart is showing off how she glows with MAC nudes.","duration":"4:32","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2020/05/200520_gma_martha_0822_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["107882107","96760408","76084395"]},"relatedItems":[{"contentType":"story","date":"March 7, 2024","headline":"Martha Stewart, Maye Musk and Christie Brinkley pose for SI Swimsuit spread","section":"style","slug":"/style/story/martha-stewart-maye-musk-christie-brinkley-pose-sports-107882107","id":107882107,"image":{"alt":"Martha Stewart, Maye Musk and Christie Brinkley pose for SI Swimsuit spread","url":"https://s.abcnews.com/images/GMA/Maye-Christie-Martha-gty-jm-240307_1709840012549_hpMain_4x3t_240.jpg","credit":"Getty Images","ratio":"1x1"}},{"contentType":"story","date":"January 30, 2023","headline":"Martha Stewart shows off selfie of her skin after having a 'mostly dry January'","section":"style","slug":"/style/story/martha-stewart-shows-off-close-selfie-skin-after-96760408","id":96760408,"image":{"alt":"Martha Stewart shows off selfie of her skin after having a 'mostly dry January'","url":"https://s.abcnews.com/images/GMA/martha-stewart-ho-mz-10-230130_1675092094307_hpMain_4x3t_240.jpg","credit":"Martha Stewart via Instagram","ratio":"1x1"}},{"contentType":"story","date":"February 24, 2021","headline":"Martha Stewart wears high fashion for Harper's Bazaar March 2021 issue","section":"style","slug":"/style/story/martha-stewart-dons-high-fashion-harpers-bazaar-march-76084395","id":76084395,"image":{"alt":"Martha Stewart wears high fashion for Harper's Bazaar March 2021 issue","url":"https://s.abcnews.com/images/GMA/martha-stewart-harpers-bazaar-01-ht-jc-210224_1614182289314_hpMain_4x3t_240.jpg","credit":"Cass Bird for Harpers Bazaar","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Martha Stewart sizzles in new MAC Cosmetics ad","description":"Stewart is showing off how she glows with MAC nudes.","duration":"4:32","uploadDate":"01-29-2025","publication":"01-29-2025","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2020/05/200520_gma_martha_0822_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2020/05/200520_gma_martha_0822_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/style/story/martha-stewart-mac-cosmetics-campaign-118219198"}},"playlist":[{"id":"132567885","contentType":"story","section":"news"},{"id":"132510121","contentType":"story","section":"news"},{"id":"132473181","contentType":"story","section":"news"},{"id":"132497933","contentType":"story","section":"news"},{"id":"132281378","contentType":"story","section":"news"},{"id":"132283010","contentType":"story","section":"news"},{"id":"132273278","contentType":"story","section":"news"},{"id":"132231169","contentType":"story","section":"news"},{"id":"132206748","contentType":"story","section":"news"},{"id":"132200241","contentType":"story","section":"news"},{"id":"132054443","contentType":"story","section":"news"},{"id":"132054798","contentType":"story","section":"news"},{"id":"132033010","contentType":"story","section":"news"},{"id":"131912713","contentType":"story","section":"news"},{"id":"131830583","contentType":"story","section":"news"},{"id":"131834976","contentType":"story","section":"news"},{"id":"131554765","contentType":"story","section":"news"},{"id":"131554815","contentType":"story","section":"news"},{"id":"131543053","contentType":"story","section":"news"},{"id":"131432442","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:style:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"style","title":"Martha Stewart sizzles in new MAC Cosmetics ad","pubTime":"14:34","pubDate":"01-29-2025","modTime":"15:08","modDate":"01-29-2025","taxonomyTags":"none","id":118219198,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Martha Stewart sizzles in new MAC Cosmetics ad","mediaAssetTitle":"MARTHA STEWART IN NEW MAC AD (GMA)","videoId":118219198,"mediaOnPage":"video","legacySlug":"/style/story/martha-stewart-mac-cosmetics-campaign-118219198"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/118219198","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/118219198","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};