© 2026 ABC News

As if law school and a completely new business venture weren't enough, Kardashian is going full force with her Skims company.

The shapewear company is launching a new category of bras featuring an inclusive lineup of women from all different backgrounds and in different industries.

\"We just wanted to highlight so many different women that work at different places, and have all different careers, and everyone was really open in sharing their testimonials,\" said Kardashian.

She continued, \"It was a really fun campaign just seeing real women, and what they like, and making sure that we have bras for women of all ages and sizes.\"

","canonicalUrl":"https://abcnews.com/GMA/Culture/kim-kardashian-talks-season-kardashians-business-ventures/story?id=90195909","legacySlug":"/culture/story/kim-kardashian-talks-season-kardashians-business-ventures-90195909","noIndexNoFollow":false},"publishTime":"13:59","publishDate":"09-20-2022","updatedTime":"11:40","updatedDate":"10-11-2022","socialImage":{"alt":"Kim Kardashian arrives at \"Good Morning America,\" on Sept. 19, 2022 in New York City.","credit":"Gotham/GC Images via Getty Images","ratio":"16x9","url":"https://s.abcnews.com/images/GMA/kim-kardashian3-gty-ml-220920_1663677446035_hpMain_16x9_1600.jpg","width":992,"height":558},"datePublished":"9/20/2022 13:59:00 GMT","video":{"live":false,"id":90195909,"headline":"Kim K. talks new season of 'The Kardashians'","mediaAssetTitle":"GMA KIM KARDASHIAN","description":"Kardashian also chatted about her inclusive new Skims bra launch.","duration":"4:45","posterImg":{"url":"https://s.abcnews.com/images/GMA/default-img-undefined.png","width":608,"height":342},"video":{"feed":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2022/09/220920_gma_kardashian_0822_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8"},"playlist":["87420553","89880601","90173057"]},"relatedItems":[{"contentType":"story","date":"July 28, 2022","headline":"Paris Jackson is the star of Skims' latest swimwear drop","section":"style","slug":"/style/story/paris-jackson-poses-skims-swimwear-campaign-photos-87420553","id":87420553,"image":{"alt":"Paris Jackson is the star of Skims' latest swimwear drop","url":"https://s.abcnews.com/images/GMA/parisskims1_1658849117407_hpMain_4x3t_240.jpg","credit":"Courtesy of Skims, photographed by Mark Hunter","ratio":"1x1"}},{"contentType":"story","date":"September 14, 2022","headline":"Kim Kardashian's Skims launches fleece loungewear you can wear to the grocery store","section":"shop","slug":"/shop/story/kim-kardashians-skims-launches-fleece-loungewear-wear-grocery-89880601","id":89880601,"image":{"alt":"Kim Kardashian's Skims launches fleece loungewear you can wear to the grocery store","url":"https://s.abcnews.com/images/GMA/Skims2_1663168409971_hpMain_4x3t_240.jpg","credit":"Shot by Skims","ratio":"1x1"}},{"contentType":"story","date":"September 27, 2022","headline":"Kim Kardashian chats new line of SKIMS bras and more","section":"style","slug":"/style/story/kim-kardashian-teases-skims-bra-launch-coming-90173057","id":90173057,"image":{"alt":"Kim Kardashian chats new line of SKIMS bras and more","url":"https://s.abcnews.com/images/GMA/Brookemain1_1664292569269_hpMain_4x3t_240.jpg","credit":"Courtesy of Skims, photographed by Vanessa Beecroft","ratio":"1x1"}}],"relatedContentSection":"news","schemaContent":{"name":"Kim K. talks new season of 'The Kardashians'","description":"Kardashian also chatted about her inclusive new Skims bra launch.","duration":"4:45","uploadDate":"09-20-2022","publication":"09-20-2022","images":"https://s.abcnews.com/images/GMA/default-img-undefined.png","url":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2022/09/220920_gma_kardashian_0822_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","contentUrl":"https://service-pkgabcnews.akamaized.net/opp/hls/abcnews/2022/09/220920_gma_kardashian_0822_,500,800,1200,1800,2500,3200,4500,.mp4.csmil/playlist.m3u8","link":"https://www.goodmorningamerica.com/culture/story/kim-kardashian-talks-season-kardashians-business-ventures-90195909"}},"playlist":[{"id":"133929295","contentType":"story","section":"news"},{"id":"133958398","contentType":"story","section":"news"},{"id":"133882828","contentType":"story","section":"news"},{"id":"133810954","contentType":"story","section":"news"},{"id":"133779647","contentType":"story","section":"news"},{"id":"133810835","contentType":"story","section":"news"},{"id":"133749799","contentType":"story","section":"news"},{"id":"133777519","contentType":"story","section":"news"},{"id":"133748258","contentType":"story","section":"news"},{"id":"133730535","contentType":"story","section":"news"},{"id":"133712423","contentType":"story","section":"news"},{"id":"133694181","contentType":"story","section":"news"},{"id":"133688738","contentType":"story","section":"news"},{"id":"133616358","contentType":"story","section":"news"},{"id":"133616342","contentType":"story","section":"news"},{"id":"133522899","contentType":"story","section":"news"},{"id":"133584123","contentType":"story","section":"news"},{"id":"133579397","contentType":"story","section":"news"},{"id":"133482839","contentType":"story","section":"news"},{"id":"133390157","contentType":"story","section":"news"}],"kvps":{"pgtyp":"article","lang":"en","sp":"goodmorningamerica","programmatic":"true","bundleId":"com.abcnews"}},"analytics":{"accountID":"wdgnewwdgnewgmaweb","ns":"gma","pageName":"gma:culture:video","pageType":"video","globalSpecVersion":"v1.08","siteDifferentiator":"gma:site","tagID":"g_page01","userABCookie":"0","section":"culture","title":"Kim K. talks new season of 'The Kardashians'","pubTime":"09:59","pubDate":"09-20-2022","modTime":"07:40","modDate":"10-11-2022","taxonomyTags":"none","id":90195909,"editorialOtherSubjects":"","wordCount":"none","columns":"none","authors":"","authorsUnit":"none","authorsBureau":"none","subBrand":"Good Morning America","provider":"Good Morning America","videoName":"Kim K. talks new season of 'The Kardashians'","mediaAssetTitle":"GMA KIM KARDASHIAN","videoId":90195909,"mediaOnPage":"video","legacySlug":"/culture/story/kim-kardashian-talks-season-kardashians-business-ventures-90195909"},"taboola":{}},"request":{"headers":{},"httpVersion":"1.1","method":"GET","url":"/video/90195909","vary":{"host":"www.goodmorningamerica.com","cached":true,"path":"/video/90195909","forwarded-proto":"https","device":"desktop","userab":"0"}},"viewport":{"width":1260,"height":0},"user":{}};