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\"Lose Yourself in Love\" was directed by Grammy Award-winning director Mark Romanek and inspired by New York City's Studio 54 era. As a nod to the theme, Beyoncé's \"Summer Renaissance\" also samples Donna Summer's 1977 disco hit \"I Feel Love.\"

\"The film, shot on a rare 65mm camera, evokes vintage Manhattan and the escapism of 1970's club culture with a modern twist and Beyoncé at its epicenter,\" Tiffany & Co. said in a press release. \"The euphoric energy is brought to life with a cast of 90 members, through choreography by highly sought-after Emmy Award-nominated artist, Fatima Robinson.\"

The campaign is intended to emphasize the idea of an upbeat celebration of individuality, joy and self-expression.

Beyoncé starred in her first Tiffany & Co. campaign, \"ABOUT LOVE,\" in September 2021, alongside her husband rapper Jay-Z. That campaign was inspired by the idea of modern love and photographed by Mason Poole against the backdrop of Jean-Michel Basquiat's \"Equals Pi.\"

The brand's campaigns often are tied to supporting underrepresented communities, and its newly launched social impact platform, Tiffany Atrium, includes the House's ongoing partnership with the Carters through the Tiffany & Co. About Love Scholarship Program, in collaboration with BeyGOOD and the Shawn Carter Foundation.

Last year, Tiffany & Co. pledged $2 million in scholarship funding for students in the arts and creative fields at Historically Black Colleges and Universities (HBCUs) through 2024. To date, the scholarship has been awarded to over 60 qualifying students at Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of Arkansas Pine Bluff and Central State University in Ohio.

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