Jessica Simpson reclaims full ownership of her name and brand
Jessica Simpson has fully taken back her billion-dollar business.
The singer, actress and businesswoman announced on Instagram that she is reclaiming complete ownership of her name and brand.
"It was a long journey getting to this point," said Simpson. "I was told no, that brand ownership was out of the question, that I was not relevant enough, and I would never have 100%."
Alongside her announcement, she shared a photo with her mother Tina Simpson.
Simpson said she remained "steadfast, patient, determined, brave and strong" to get her company back.
"Today we can look back and say we beat all odds stacked against us," Simpson continued. "We withstood the battle and today we confidently claim victory! The entire Jessica Simpson Collection belongs to us!"
She followed her caption along with the hashtag #OwnYourself.
Simpson's post has received more than 276,000 likes with many of her followers sending words of encouragement and congratulatory notes.
"Congratulations, wholly deserved and so so so admirable to see your strength and grit," said actress "Alyson Rae Stoner.
Inspired by Simpson's recent win, fashion designer and businesswoman Rachel Zoe also chimed in, sharing that her company also just gained 100% full ownership after years of "no."
Simpson's brand was initially founded in 2005 and features clothing, shoes, accessories and more. Prior to regaining full ownership, it was revealed in October that Simpson and her mother owned 37% of the brand and had been negotiating with parent company Sequential Brands Group Inc., which filed for bankruptcy in August.
Hitha Herzog, chief research officer and retail analyst of H Squared Research, previously told "Good Morning America" that Simpson regaining control of her brand ensures that it "doesn't lose value as it gets passed along from selling and reselling."
"She's also making sure that she has a bigger piece of the pie and that she's in charge of distribution and she has control over what products are being sold where," Herzog added.
