• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2025 ABC News
  • Style

Kool-Aid hair dye is making a resurgence at home: what to know

2:34
Color your roots at home the right way
Tara Moore/Getty Images, FILE
ByJacqueline Laurean Yates
April 24, 2020, 5:39 PM

Government officials have ordered hair salons to close in attempt to slow the spread of COVID-19. With that, many people have been searching for ways to take care of their own hair wants and needs from home.

For at-home hair color, a lot of people have been turning to a childhood favorite: Kool-Aid. The flavored drink mix is popping up all over social media as people have found this to be a creative way to give their strands a bright pop of red, blue, green or whatever their hearts desires.

Related Articles

(MORE: Top stylists offer tips and techniques for touching up hair color at home)

"This is the level of quarantine we have reached," Dena Powell wrote on Instagram alongside a photo of her daughter with Kool-Aid dyed hair.

Her caption continued, "Since we have at least 4 months until school goes back, why not?!"

Cosmetic chemist Ginger King explained to "GMA" that dying your hair with Kool-Aid is generally safe as it is a temporary colorant with FD&C colors.

Editor’s Picks

Healthy hair-growth tips, best practices and products to add to your routine

  • Apr 16, 2020

Here's what happened when I cut my husband's hair at home

  • Apr 13, 2020

'Roots watch' during coronavirus: At-home hair color guide from top stylists

  • Mar 26, 2020

Celebrity hair colorist Rita Hazan also told "GMA" that "nothing bad will happen, but you're stuck with it if you don't like it."

Related Articles

(MORE: Healthy hair-growth tips, best practices and products to add to your routine)

Professional hair colorist and owner of red. By rubyredroots hair salon, Barri Gibson, warned "GMA" that Kool-Aid can possibly be drying to your hair texture.

"In that case I'd say to rinse the Kool-Aid out with cool water and follow up with a good moisturizing conditioner," she said. "For those that are professionally colored, especially blondes, it could really stain, so your hairstylist might not be too thrilled if it doesn't all come out by the time you’re back in their chair."

Gibson also mentions that bright Kool-Aid hair colors will show up best on top of brighter hair tones such as blonde or light brown.

Over time, Kool-Aid dyed hair color will wash out with warm or hot temperatures water and shampoo.

How to color your hair with Kool-Aid:

Everything you need: Kool-Aid packets, moisturizing conditioner, dye brush, hair ties, plastic bag or shower cap, bowl or mug

Step 1: Microwave a few spoonfuls of a moisturizing conditioner in a bowl or mug for roughly 30 seconds.

Step 2: Create your color paste by mixing together heated up conditioner and several packets of Kool-Aid.

Step 3: Section off hair you would like to color.

Step 4: Use dye brush or fingers to apply paste to desired sections of hair.

Step 5: Cover colored hair with a shower cap or plastic bag, and leave on for 3 to 8 hours depending on how vibrant you desire your hue to be.

Step 6: Remove shower cap or plastic bag and rinse hair with cool water.

Step 7: Style hair as desired.

Warning: This can be a messy process. Wear an old shirt, and be cautious of where you lay your head as staining is a huge possibility.

Need more Kool-Aid hair dye inspo? Check out the following photos for an array of different looks.

Editor’s Picks

Healthy hair-growth tips, best practices and products to add to your routine

  • Apr 16, 2020

Here's what happened when I cut my husband's hair at home

  • Apr 13, 2020

'Roots watch' during coronavirus: At-home hair color guide from top stylists

  • Mar 26, 2020

Up Next in Style—

Essential white T-shirts for summer, starting at under $10

July 17, 2025

Heidi Klum challenges new 'Project Runway' contestants to make her a dress

July 17, 2025

Going loco for Labubu: Why adults can't stop buying the collectible plush toy

July 4, 2025

Lululemon sues Costco for allegedly selling dupes of its popular products

July 1, 2025

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2025 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2025 ABC News