• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2026 ABC News
  • Style

Rugby star Ilona Maher makes her Sports Illustrated Swimsuit debut

0:34
TikTok/@ilonamaher
Jason Kelce and Ilona Maher have hilarious conversation about women's rugby
Sports Illustrated/Ben Watts
ByShafiq Najib
August 28, 2024, 9:35 PM

Ilona Maher is the newest Sports Illustrated Swimsuit cover star!

The 28-year-old rugby player made her debut as the magazine's cover star for its September digital issue empowered by Maybelline.

Ilona Maher made her debut as the cover star of Sports Illustrated Swimsuit’s September Digital Issue, empowered by Maybelline.
Sports Illustrated/Ben Watts

In the photos taken by Ben Watts on Fire Island Beach in Bellport, New York, Maher can be seen displaying her figure in different bikinis, swimsuits and accessories while posing for the camera.

The Vermont native, who recently led Team USA to its first bronze Olympic medal in rugby sevens at the 2024 Paris Olympics, spoke to the outlet about how being involved in sports helped her fall in love with her body.

"I was always like, you know, called masculine or whatever," she told the outlet, in an accompanying cover interview. "But I never felt that way. But I don't think you're going to bully the girl who could probably beat you up in a rage."

Ilona Maher made her debut as the cover star of Sports Illustrated Swimsuit’s September Digital Issue, empowered by Maybelline.
Sports Illustrated/Ben Watts

She continued, "I love that [rugby] showed me what I can do. It showed me how capable my body is and it's not just like a tool to be looked at and objectified."

During the interview, Maher also discussed the pay disparity between male and female rugby players.

Related Articles

'Modern-day powerhouse' Brittany Mahomes named Sports Illustrated Swimsuit rookie: See the looks

"[Men] get to play rugby and they get paid millions of dollars while we make minimum wage and this won't be a career for us," she explained. "I have teammates going into the workforce now, whereas these guys are down there and rugby's it [for them]."

Maher also touched on issues such as abortion rights and contraception, sharing her concerns for other girls who didn't have the option to make decisions for themselves.

Ilona Maher made her debut as the cover star of Sports Illustrated Swimsuit’s September Digital Issue, empowered by Maybelline.
Sports Illustrated/Ben Watts

"I have enough money that if I didn't need an abortion, I could raise a baby myself," she explained. "If I wanted to get abortion, I could do that. So I have that privilege [but] it scares me about the other girls. I have options and I want to remember that, my followers don't all have that. And so it's like for me, but also mostly for them."

In the issue, Editor-in-Chief MJ Day said the decision to feature Maher as the SI Swimsuit cover star "symbolizes a shift in the narrative -- one that celebrates not only physical prowess but also the courage to lead, inspire and advocate for change."

Editor’s Picks

Martha Stewart, Maye Musk and Christie Brinkley pose for SI Swimsuit spread

  • Mar 07, 2024

Halima Aden makes history for Sports Illustrated

  • Apr 29, 2019

Valentina Sampaio becomes 1st transgender model in SI’s Swimsuit Issue

  • Jul 10, 2020

"We couldn't feel more excited and inspired by this revolutionary athlete and feminist trailblazer!" Day said.

She added, "Ilona Maher gracing the cover of our September digital issue is more than just a celebration of her athletic achievements -- it's a powerful statement. Ilona is a modern-day role model of strength, conviction and authenticity while at the same time displaying the indomitable spirit of an inspirational human. Her ability to break barriers, both on and off the field, resonates deeply with women everywhere."

Editor’s Picks

Martha Stewart, Maye Musk and Christie Brinkley pose for SI Swimsuit spread

  • Mar 07, 2024

Halima Aden makes history for Sports Illustrated

  • Apr 29, 2019

Valentina Sampaio becomes 1st transgender model in SI’s Swimsuit Issue

  • Jul 10, 2020

Up Next in Style—

Largest collection of Queen Elizabeth II's fashion goes on display

April 9, 2026

Trending sunglasses for 2026: '90s-inspired oval shades, modern aviators and more

April 7, 2026

Zendaya rewears 2015 Oscars dress to 'The Drama' premiere

March 18, 2026

Fashion experts weigh in on 2026 Oscars best dressed

March 16, 2026

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2026 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2026 ABC News