• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • GMA3: WYNTK
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2025 ABC News
  • Style

Jada Pinkett Smith launches eco-conscious Hey Human personal care brand

Jada Pinkett Smith and her family have launched an eco-conscious Hey Human personal care brand.
Hey Human
ByJacqueline Laurean Yates
February 23, 2021, 5:46 PM

Everybody could use a little extra self-care, and Jada Pinkett Smith just released the perfect brand to pair with your "feel good" routine.

On Monday, the actress announced the launch of Hey Human, a gender-neutral personal care brand featuring bath and body products.

According to Pinkett Smith, the products are sustainably designed, created with naturally derived ingredients the brand describes as "high performance" and "effective." The packaging is made from aluminum and paper.

The Hey Humans product lineup includes a body wash, lotion, deodorant and two toothpastes that are vegan, cruelty-free and 99% plastic-free (excluding the toothpaste cap which is made from plastic waste and tube thread). They all also retail for under $6 exclusively at Target.

Editor’s Picks

Sephora to feature its 1st Black-owned clean beauty brand

  • Feb 19, 2021

Hilary Duff shows off blue hair look ahead of baby's arrival

  • Feb 22, 2021

Jessica Simpson shares hilarious hairstyle her son did for her daughter

  • Feb 23, 2021

The Naturally Derived Deodorant product has no parabens or aluminum. The deodorant comes in six versions that include scent combinations such as rosewater and ginger as well as coconut and mint.

The toothpaste is available with fluoride and without, and offer deep cleaning as well as tooth whitening, according to the brand.

Related Articles

MORE: Jessica Simpson shares hilarious hairstyle her son did for her daughter

Smith is not only the face, but the co-founder and creative director of Hey Humans, and starred in a campaign video along with the rest of the Smith family including appearances from Will Smith as well as Jaden, Willow, Trey and Pinkett's mother Adrienne Banfield-Norris.

"Not only did I want to help create quality personal care products that have recyclable packaging but I wanted it to be accessible to everyone," Smith captioned a post sharing the ad campaign video.

She continued, "I hope you will join my family and I on our Hey Humans journey by using our personal care products that not only help us take care of ourselves but also help us to care for our planet and humanity at large."

Editor’s Picks

Sephora to feature its 1st Black-owned clean beauty brand

  • Feb 19, 2021

Hilary Duff shows off blue hair look ahead of baby's arrival

  • Feb 22, 2021

Jessica Simpson shares hilarious hairstyle her son did for her daughter

  • Feb 23, 2021

Up Next in Style—

Capris are back: How to style and where to shop the trend

May 12, 2025

Nicole Kidman, Kelsea Ballerini and more looks from the 2025 ACM Awards

May 9, 2025

Paris Hilton calls her new skin care serum the 'Benjamin Button effect' in a bottle

May 8, 2025

Met Gala 2025: Pamela Anderson goes makeup-free in bold carpet look

May 6, 2025

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2025 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2025 ABC News