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John Legend's skin care brand for 'melanin-rich skin' launches on Amazon

2:10
John Legend says music might not solve the world’s problems but it can inspire hope
Loved01
ByZoe Moore and Jacqueline Laurean Yates
Video byBrittany Berkowitz
February 22, 2024, 8:52 PM

John Legend's skin care line, Loved01, is officially available on the Amazon Beauty Store.

The award-winning singer-songwriter launched Loved01 last year.

Products from Loved01 founded by John Legend.
Loved01

Formulated in partnership with dermatologist Dr. Naana Boakye, the line was made to treat "melanin-rich skin," according to Legend.

"Our mission is to celebrate melanin-rich skin and provide the love, care, and attention it deserves," he said in a press release.

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The unisex line offers face and body products, including a toning mist, shave cream and exfoliating cleanser.

"We hope to help democratize the beauty space by offering high-quality products at an accessible price point. Everyone deserves to be seen, represented and provided with the tools to love themselves, starting with healthy skin," Legend added.

Products that were previously available at Walmart are shoppable now on Amazon. Scroll down to shop our picks.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

Loved01

Face and Body Cleansing Wipes

  • $9.99
  • Amazon
Shop Now
Loved01

Face and Body Toning Mist

  • $9.97
  • Amazon
Shop Now
16% off
Loved01

Face and Body Shave Cream 2-Pack

  • $20
  • $24
  • Amazon
Shop Now
Loved01

Face and Body Oil

  • $14.96
  • Amazon
Shop Now
Loved01

Face and Body Exfoliating Cleanser

  • $15
  • Amazon
Shop Now

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Editor's note: This story was originally published on January 18, 2023.

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