John Legend is officially entering the skin care game.
The award-winning singer-songwriter just announced the launch of a new personal care brand, Loved01.

Formulated in partnership with dermatologist Dr. Naana Boakye, the line was made to treat "melanin-rich skin," according to Legend.
"Our mission is to celebrate melanin-rich skin and provide the love, care, and attention it deserves," he said in a press release.
The new unisex line offers face and body products, including a toning mist, shave cream and exfoliating cleanser.
"We hope to help democratize the beauty space by offering high-quality products at an accessible price point. Everyone deserves to be seen, represented and provided with the tools to love themselves, starting with healthy skin," Legend added.
Products range in price from $10 to $15 and are available now. Shop some of the best picks just below.
By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

Loved01 Face & Body Moisturizer, 6 fl oz - Unscented
- $9.97
- Walmart

Loved01 Loved01 Face and Body Toning Mist with Sea Buckthorn Oil and Chamomile
- $9.97
- Walmart

Loved01 Exfoliating Cleanser with Sea Buckthorn Oil, and Aloe Vera,
- $14.97
- Walmart

Loved01 Shave Cream with Sea Buckthorn Oil and Rosehip Oil
- $9.97
- Walmart

Loved01 Face and Body Wash with Seabuckthorn Oil and Rosehip Oil
- $9.97
- Walmart

Loved01 Face and Body Oil with Sea Buckthorn Oil and Rosehip Oil
- $14.97
- Walmart
Get more shopGMA! Sign up for our newsletter, and follow on Instagram and TikTok.
Editor's note: This story was originally published on January 18, 2023.