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John Legend announces affordable Loved01 skin care brand for 'melanin-rich skin'

VIDEO: John Legend says music might not solve the world’s problems but it can inspire hope
2:10
John Legend says music might not solve the world’s problems but it can inspire hope
ABCNews.com
ByZoe Moore and Jacqueline Laurean Yates
Video byBrittany Berkowitz
March 02, 2023, 3:52 pm

John Legend is officially entering the skin care game.

The award-winning singer-songwriter just announced the launch of a new personal care brand, Loved01.

PHOTO: Products from Loved01 founded by John Legend.
Products from Loved01 founded by John Legend.
Loved01

Formulated in partnership with dermatologist Dr. Naana Boakye, the line was made to treat "melanin-rich skin," according to Legend.

"Our mission is to celebrate melanin-rich skin and provide the love, care, and attention it deserves," he said in a press release.

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The new unisex line offers face and body products, including a toning mist, shave cream and exfoliating cleanser.

"We hope to help democratize the beauty space by offering high-quality products at an accessible price point. Everyone deserves to be seen, represented and provided with the tools to love themselves, starting with healthy skin," Legend added.

MORE: New beauty products to try in the new year from Sephora, Ulta and more.

Products range in price from $10 to $15 and are available now. Shop some of the best picks just below.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

Walmart

Loved01 Face & Body Moisturizer, 6 fl oz - Unscented

  • $9.97
  • Walmart
Shop Now
Walmart

Loved01 Loved01 Face and Body Toning Mist with Sea Buckthorn Oil and Chamomile

  • $9.97
  • Walmart
Shop Now
Walmart

Loved01 Exfoliating Cleanser with Sea Buckthorn Oil, and Aloe Vera,

  • $14.97
  • Walmart
Shop Now
Walmart

Loved01 Shave Cream with Sea Buckthorn Oil and Rosehip Oil

  • $9.97
  • Walmart
Shop Now
Walmart

Loved01 Face and Body Wash with Seabuckthorn Oil and Rosehip Oil

  • $9.97
  • Walmart
Shop Now
Walmart

Loved01 Face and Body Oil with Sea Buckthorn Oil and Rosehip Oil

  • $14.97
  • Walmart
Shop Now

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Editor's note: This story was originally published on January 18, 2023.

Editor’s Picks

Get glowing with these top-rated body butters, lotions and more for cold winter months

  • Jan 04, 2023

How to find the best facial cleanser for your skin, according to an expert

  • Jan 06, 2023

Best IPL devices for laser hair removal at home

  • Sep 05, 2023
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