• Video
  • Shop
  • Culture
  • Family
  • Wellness
  • Food
  • Living
  • Style
  • Travel
  • News
  • Book Club
  • Newsletter
  • Privacy Policy
  • Your US State Privacy Rights
  • Children's Online Privacy Policy
  • Interest-Based Ads
  • Terms of Use
  • Do Not Sell My Info
  • Contact Us
  • © 2026 ABC News
  • Shop

How to achieve TikTok's viral 'cold girl' makeup trend

1:33
How to achieve the cold girl makeup look
Reagan Baylee
ByCasey DelBasso
December 28, 2022, 9:00 AM

Brr! Is it December or just the new viral TikTok trend of 'cold girl' makeup?

Inspired by the likes of Hailey Bieber, Emily Ratajkowski and more, the 'cold girl' make-up trend was originally shared by content creator Zoe Kim Kenealy. Usually in the winter skin is dry, chapped and seeking some extra love. TikTok decided to make cold skin festive.

Related Articles

MORE: This viral Aldi dress is taking over TikTok -- see and shop similar looks

"Think of it as the Apres-Ski look without the ski -- convenient, right? This trend is all about embracing the winter chill with a heavy dose of blush dusted across the cheeks and nose and a hint of shimmer," Reagan Baylee, beauty enthusiast and content creator shared with "Good Morning America".

"Less is more when it comes to the cold girl makeup. Add a pop of silver to the inner corner of your eye, a swipe of highlighter for an inner glow and glassy lip and you’ve transformed into a snow bunny ready for your next winter adventure," Baylee added.

Thinking of trying the look at home? To help you out Reagan shared her top products recommendations.

Get more shopGMA! Sign up for our newsletter, and follow on Instagram and TikTok.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

Moisturizer

Sephora

First Aid Beauty Ultra Repair Cream Intense Hydration

  • $38
  • Sephora
Shop Now

Cream blush

Sephora

Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

  • $20
  • Sephora
Shop Now

Powder blush

Sephora

Dior BACKSTAGE Rosy Glow Blush

  • $39
  • Sephora
Shop Now

Liquid highlighter

Sephora

Charlotte Tilbury Hollywood Flawless Filter

  • $46
  • Sephora
Shop Now

Silver eyeshadow

Sephora

IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick

  • $24
  • Sephora
Shop Now

Natural mascara

Sephora

Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara

  • $20
  • Sephora
Shop Now

Hydrated lips

Ulta

Kopari Beauty Tri-Peptide Lip Cloud

  • $24
  • Ulta
Shop Now

Up Next in Shop—

Crochet, shells, sequins and more for your vacation wardrobe

April 16, 2026

Save big on travel deals: Samsonite luggage, AirTags and more

April 16, 2026

Today's deals: 10 deals to shop starting at 40% off

April 16, 2026

How to style pull-on pants, according to a fashion expert

April 16, 2026

Shop GMA Favorites

ABC will receive a commission for purchases made through these links.

Sponsored Content by Taboola

The latest lifestyle and entertainment news and inspiration for how to live your best life - all from Good Morning America.
  • Contests
  • Terms of Use
  • Privacy Policy
  • Do Not Sell My Info
  • Children’s Online Privacy Policy
  • Advertise with us
  • Your US State Privacy Rights
  • Interest-Based Ads
  • About Nielsen Measurement
  • Press
  • Feedback
  • Shop FAQs
  • ABC News
  • ABC
  • All Videos
  • All Topics
  • Sitemap

© 2026 ABC News
  • Privacy Policy— 
  • Your US State Privacy Rights— 
  • Children's Online Privacy Policy— 
  • Interest-Based Ads— 
  • Terms of Use— 
  • Do Not Sell My Info— 
  • Contact Us— 

© 2026 ABC News