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Shop this year's viral beauty trends: 'Latte makeup,' 'glass' skin and more

3:50
Best beauty trends of 2023 and what to look for in 2024
ABC News Photo Illustration, Tarte, Olive & June, Merit, COSRX, Drunk Elephant
ByGMA Team and Claire Peltier
December 27, 2023, 12:00 PM

Calling all beauty lovers: We're looking back on the most viral beauty trends of 2023.

"Good Morning America" lifestyle contributor Lori Bergamotto rounded up this year's viral beauty trends, from "latte makeup" to "strawberry makeup" and "glass" skin.

"Latte makeup," for example, went viral on TikTok earlier this year. The trend focused on using brown monochromatic beauty products to create a look inspired by the tones of lattes.

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The best news? If you missed out on any of the trends, Bergamotto has products you can shop now to try them out. Plus, we've included a few extra products for more inspiration.

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Latte makeup

"The key is keeping everything in shades of browns and nudes and being as monochromatic as possible," Bergamotto said of this trend. "You're trying to create that warm coffee tone of a hot latte. Bronzy skin is the linchpin of the latte makeup trend is the best way to get it? Drunk Elephant's D-Bronzi Serum Drops -- which also went viral. People love it because in addition to delivering that copper-spiked glow, it's also filled with antioxidants and peptides, so you're boosting elasticity and protecting against environmental stressors in the process. It's also buildable, so you can customize how light or how dark you want your latte makeup to look. Just add a few drops to your moisturizer or foundation, mix and apply!"

Drunk Elephant

D-Bronzi Anti-Pollution Sunshine Drops

  • $38
  • Drunk Elephant
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More "GMA" picks:

Glossier

Glossier Lash Slick

  • $18
  • Glossier
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Sephora

MILK MAKEUP Matte Cream Bronzer Stick

  • $24
  • Sephora
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Sephora

MAKEUP BY MARIO Master Mattes Eyeshadow Palette

  • $50
  • Sephora
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Strawberry makeup

"As with so many viral beauty trends, it was Hailey Bieber who turned this one into a viral sensation," Bergamotto said. This "super-fresh look" features red cheeks, faux freckles and glossy lips.

"The easiest way to achieve it is with this Merit flush balm," she added. "It's a creamy tint that melts into skin making it look like a natural flush. It's a lightweight, buildable formula with a long-lasting glow."

Merit Beauty

Flush Balm

  • $30
  • Merit Beauty
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More "GMA" picks:

Sephora

Fenty Beauty by Rihanna Cheeks Out Freestyle Cream Blush

  • $24
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Sephora

tarte Maracuja Juicy Lip Balm

  • $24
  • Sephora
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Sephora

Freck Beauty Freck The Original Freckle

  • $28
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Glass skin

"We have seen so many skin trends this past year, but one that keeps on going strong is the 'glass' skin trend," Bergamotto said. "And even though it has a specific name now, dewy, glossy, downright glossy skin has really always been in!" Bergamotto recommends the viral COSRX Snail Mucin essence to get in on the trend. With more than 65,000 5-star reviews, it's "made to repair and rejuvenate the skin."

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Amazon

COSRX Snail Mucin 96% Power Repairing Essence

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More "GMA" picks:

Sephora

Saie Glowy Super Gel Lightweight Dewy Multipurpose Illuminator

  • $28
  • Sephora
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rhode

Peptide Glazing Fluid

  • $29
  • rhode
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Concealer lips

"A lot of trends are recycled from years past, so many of us may remember this Y2K trend of adding some concealer to your lips for more dimension," Bergamotto said. "Well, Sofia Richie Grainge brought this trend back from its early aughts resting place and it went viral with over 3 million views! She gave it a 2023 twist though, by just adding a dab to the center of the lip as opposed to covering the entire lip."

Try Tarte's Shape Tape concealer; its "beloved-by-the-masses formula" will help you get the look of a fuller lip. "It's also incredible at fixing any under-eye issues," Bergamotto added.

Ulta

Tarte Shape Tape Full Coverage Concealer

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  • Ulta
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More "GMA" picks:

Sephora

NARS Radiant Creamy Concealer

  • $32
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Sephora

Hourglass Vanish Airbrush Concealer

  • $36
  • Sephora
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Blueberry milk nails

"This trend is exactly like it sounds," Bergamotto said. "Think about the dreamy blue color you'd get if you left some fresh blueberries in a bowl of white milk. Nails are such an easy and fun way to participate in a trend, and this one is great because it feels seasonless."

Bergamotto recommends Olive & June's BP and Angelfish long-lasting nail polish, as well as the brand's quick-dry polish in Rink.

Olive & June

Angelfish Long Lasting Nail Polish

  • $9
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Olive & June

Rink Quick Dry Polish

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Olive & June

BP Long Lasting Nail Polish

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More "GMA" picks:

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OPI Infinite Shine Long-Wear Nail Polish, Blues/Greens

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  • $13.99
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Ulta

Pacifica Plant Magic Polish

  • $10
  • Ulta
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Sephora

Gucci Glossy Nail Polish

  • $35
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